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Ideas & guides

Playbooks for turning branded candy into measurable campaigns — events, launches, retail, and beyond.

Branded Candy for Conferences: An Organizer's Playbook

Plan branded candy for conferences across registration, sessions, networking, sponsor activations, and measurable post-event follow-up.

July 16, 2026 · 7 min read

Events

Trade Show Giveaways That Actually Get Scanned

A booth playbook for branded candy with QR codes — what to put behind the code, how to brief booth staff, and how to turn leftovers into a second campaign.

July 16, 2026 · 4 min read

Analytics

How to Measure Promotional Product ROI with QR Codes

Promotional products are famously unmeasurable. A QR code on every unit changes that — here are the metrics, the math, and how to improve each stage.

July 16, 2026 · 4 min read

QR codes

QR Codes on Candy: The Complete Guide

How branded candy with QR codes works — what to link to, how to design a wrapper people actually scan, and how to measure every scan afterwards.

July 16, 2026 · 5 min read